Announcing Ads Worth Spreading, year 2

[youtube=] Today, TED Curator Chris Anderson announced the second cycle of Ads Worth Spreading at the Interactive Advertising Bureau’s MIXX conference in New York. This year’s Ads Worth Spreading is searching to find the 10 most compelling campaigns of 2011, driven by this belief: that the smartest, strongest ads don’t just sell a product or … Read more

Freeing energy from the grid Justin HallTipping on

What would happen if we could generate power from our windowpanes? In this moving talk, entrepreneur Justin Hall-Tipping shows the materials that could make that possible, and how questioning our notion of ‘normal’ can lead to extraordinary breakthroughs. (Recorded at TEDGlobal 2011, July 2011, in Edinburgh, Scotland. Duration: 12:45.) [ted id=1249] Watch Justin Hall-Tipping’s talk on … Read more

Visit the Ads Worth Spreading channel on YouTube comment and enter!

Via the YouTube Blog: Last year, TED kicked off a challenge to the advertising industry called Ads Worth Spreading, our global search for innovation, ingenuity and intelligence in advertising. This year, we are delighted to announce that we’re now accepting entries to the current challenge through our Ads Worth Spreading channel on YouTube. The YouTube … Read more

6 ways to save the internet Roger McNamee on

The next big shift is now, and it’s not what you think. Facebook is the new Windows; Google must be sacrificed. At TEDxSantaCruz, tech investor Roger McNamee presents 6 bold ways to prepare for the next internet. (Recorded at TEDxSantaCruz, March 2011, in Santa Cruz, California. Duration: 15:30.) [youtube Watch Roger McNamee’s talk on, … Read more

Have you seen an Ad Worth Spreading?

Have you seen an Ad Worth Spreading? Our nomination teams want to know. As part of the Ads Worth Spreading initiative for 2012, TED picked six teams of two — a TED speaker or Fellow teamed with one of the brightest thinkers in advertising — to find and nominate ads that showed intelligence and ingenuity. … Read more

Put a value on nature! Pavan Sukhdev on

Every day, we use materials from the earth without thinking, for free. But what if we had to pay for their true value: would it make us more careful about what we use and what we waste? Think of Pavan Sukhdev as nature’s banker — assessing the value of the Earth’s assets. Eye-opening charts will … Read more

Cooking as alchemy Homaro Cantu + Ben Roche on

Homaro Cantu and Ben Roche come from Moto, a Chicago restaurant that plays with new ways to cook and eat food. But beyond the fun and flavor-tripping, there’s a serious intent: Can we use new food technology for good? (Recorded at TED2011, March 2011, in Long Beach, California. Duration: 9:34) [ted id=1304] Watch Homaro Cantu and … Read more

Enter Ads Worth Spreading and TED could visit your agency

We’re only two weeks away from the December 31 deadline for Ads Worth Spreading — TED’s initiative to recognize and reward innovation, ingenuity and intelligence in advertising. Please remember to enter before the holidays are here, as good intentions to submit your incredible work might give way to celebrations and vacations. As a holiday bonus, we’ve got great … Read more

How to make choosing easier Sheena Iyengar on

We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing. (Recorded at TEDSalon New York 2011, November 2011, in New York, NY. Duration: 16:05) [ted id=1330] Watch Sheena Iyengar’s talk on, where … Read more