The origins of pleasure Paul Bloom on TED.com

Why do we like an original painting better than a forgery? Psychologist Paul Bloom argues that human beings are essentialists — that our beliefs about the history of an object change how we experience it, not simply as an illusion, but as a deep feature of what pleasure (and pain) is.¬†(Recorded at TEDGlobal 2011, July 2011, in Edinburgh, Scotland. Duration: 16:17.)

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Watch Paul Bloom’s talk on TED.com,¬†where you can download it, rate it, comment on it and find other talks and performances from our archive of 900+ TEDTalks.

Source: blog.ted.com